Our Team

Our high impact team possess the necessary skill required to drive success.

George Carswell


George has spent the last 20 years in investment banking, having performed senior leadership roles within the Markets/Equities divisions at Barclays, Goldman Sachs and JPMorgan. George spends most of his spare time driving his three sons around the country to various sporting fixtures.

James Cox

Managing Partner

James has spent the last 12 years founding, investing in and advising high growth technology companies. He founded and scaled Simba Sleep to £140m p/a in profitable sales, across 4 continents, in <5 years before focusing his efforts on Perendie to support other like-minded innovators. Outside of work, James is a family man with a passion for golf!

Ryan Thorne

General Counsel

Ryan is a qualified M&A lawyer with 20 years’ experience, offering a unique commerical approach. His early career was spent with Freshfields Bruckhaus Deringer and King & Wood Mallesons, before working in house with Woolworths Group (Aus), Macquarie and latterly Blackrock. Outside of work Ryan is a keen skier and loves to travel the world!

Advisory Board

Jonathan Warburton

Advisory Board Member

Jonathan has been Chairman of Warburton's since 2001. He has overseen Warburtons through great change, going from a small family bakery to a national industry leader. Prior to joining the family business, he started out with Unilever, before working his way up the company to his current role. Jonathan is a avid sportsman and has a passion for supporting emerging business leaders.

David Newns

Advisory Board Member

David is a serial entrepreneur and investor. He successfully built and sold two companies to FTSE 100 companies, becoming one of the youngest ever ExCom Members on the FTSE 100 with Imperial Brands. He is the founder of investment platform Fearless Adventures and co-founder and chairperson of smart-clothing startup Prevayl, a Perendie portfolio company. Outside of work David is passionate about…

Charlotte Harper

Advisory Board Member

Charlotte spent four years as Group Marketing Director at Zoopla and was part of the ‘leadership’ in their $1.6 billion IPO. Prior to joining Zoopla, Charlotte headed up Match.com’s UK business as its Managing Director following Marketing leaderships roles with Lastminute.com and Mars. She is one of less than a handful of UK marketeers to have helped transform a consumer facing tech brand from…

Michael Jackson

Advisory Board Member

Michael Jackson has a law degree from Cambridge University and qualified as a chartered accountant before spending five years in marketing for various US multinational technology companies. Michael served as Chairman of the FTSE100 company The Sage Group plc, and was also the chairman of PartyGaming plc, another FTSE 100 company. Michael founded Elderstreet Investments Limited in 1990 and merged…

Richard Chapple

Advisory Board Member

Richard is a consultant and strategist with 20 years’ experience in DTC eCommerce. He’s an expert at unlocking huge growth for start-ups, scale-ups and established businesses. As Head of Marketing at play.com, CMO at Gymshark and CEO at THG Ingenuity, he helped grow all three into unicorn companies. Outside of work Richard is a keen mixologist!

What our founders say about us

We’ve developed deep relationships with our founders and wider network based on integrity - we’ll let them tell you more about working with us.

Perendie saw the future in Contis, and their capital introductions unlocked our potential. The team were friendly and very easy to work with!

Contis Group (acquired by Solaris Bank)

We met the team when we had just launched, their introductions have helped us build a global multi-channel brand. The networks help has been invaluable.

Carbon Theory

Investors from the Perendie network committed £5m+ across multiple funding rounds, their early assistance was especially valuable.

SuperAwesome (acquired by Epic Games)